Noelia beliefs in Innovation as a powerful tool for business transformation and people development, and has fully committed to this endeavour by founding The Beta Factor. She brings in a wide international career and proven expertise, with over 13 years of multidisciplinary experience in Finance, Strategy, Business Innovation and Strategic alliances.
Prior to setting up The Beta Factor, Noelia worked for a hospitality multinational in Switzerland and Spain, assuming different corporate management roles. Noelia holds a Bachelor Degree in Hospitality Business Management from the University of Santiago de Compostela, a MBA in International Hospitality from the Ecole Hotelière de Lausanne and an executive MBI (Master in Business Innovation) from the Universities of Deusto and Cambridge. She has also specialised on Design Thinking at the Hasso Plattner Institut.